The mission of "It's The Boombap" radio is to act as a "Hip-Hop Culture Overseer," providing a one-stop resource for authentic hip-hop culture, politics, and lifestyle.
Key aspects of its mission include:
P pushing the true essence and adoration of hip-hop culture and its future growth.
Maintaining and driving a healthy understanding of hip-hop's history and its global effect.
Operating through multiple platforms including radio, internet, mobile, merchandising, and event promotions/production to reach a wide audience.
Emphasizing "Real HipHop," with a stated commitment to never deviate from this authentic approach.